Day 1: Starting the Journey
Why I am building an affiliate business in public, the target I set, the book I am using as the playbook, and why this site now has its own name.
Ot Ratsaphong
· Updated
This site documents one experiment: build an affiliate business that pays $1,000 a month, three months in a row.
A name for the project
The domain is decided and registered: affiliatefieldnotes.com. The name is meant to say what this project is. These are field notes, written as I go, from putting a playbook into practice. They aren’t a finished guide or expert advice. They’re a record of what I tried, what happened and what I’d change.
It may not look like much yet, but a lot of thought has gone into this. The name, the niche, the Amazon setup, the strategy and the way I plan to write about it all had to fit together before I started. I’m writing that reasoning down here so it’s on record and I can check later whether it held up.
The playbook
The playbook is Nate McCallister’s Evergreen Affiliate Marketing. I follow the book, apply it to a real site, and report what happens here.
The target
- $1,000 a month in commissions.
- Three months in a row.
- Treat it as a proof of concept. If it works, it scales into a bigger project.
The strategy
These decisions are made. I change them only when the data says so.
- US market. Amazon.com links only.
- Organic SEO first. No paid ads yet.
- Low ticket. Books and products people already buy.
- Faceless brand. The content does the work, not my face.
Where I am today
- Approval site live: thecoachingbookshelf.com, with three reviews published.
- Amazon AU Associates account done. Amazon US Associates tracking ID received.
- Commissions: $0.
Coming soon
My review of Nate McCallister’s Evergreen Affiliate Marketing is on its way. It’s the book this whole project is built on, so it’s the first review I want to get right.
What comes next
- Write the book review.
- Start the first lesson from the book on this site and report on it.
- Keep publishing.
Each post here covers one lesson from the book and what I did with it. Wins, mistakes and numbers included.